Six good reasons to oppose an American Apparel outlet at 988 Valencia Street

"Legalize Valencia"-- an AA flyer conflates its bid for retail space with immigrant rights movement.

1) An American Apparel store is likely to further drive up the cost of commercial rental space on Valencia Street. If it needs more space, American Apparel may also look to acquire neighboring properties.

2) American Apparel will likely post its “provocative” ads and billboards on the property and in the surrounding neighborhood, further polluting the visual environment of the Mission District.

3) American Apparel has a well-documented history of union-busting.

4) American Apparel has a well-documented organizational culture of sexual harassment.

5) American Apparel is not a grassroots member of the community. It specializes in astroturfing— a disingenuous marketing tactic favored by late capitalist enterprise. This includes trying to co-opt potential critics, branding social movements and making fake blogs supporting its embattled CEO. For possible recent examples of “astroturfing,” check out the flyer above and the bizarre video below. Dov Charney also subscribes to the “48 Laws of Power” whose author Robert Greene, sits on AA’s board.

6) American Apparel is currently being investigated by the SEC, just laid off hundreds of workers and may be going bankrupt.

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2 Responses to “Six good reasons to oppose an American Apparel outlet at 988 Valencia Street”

  1. mission hipster Says:

    this guy aint joaquin phoenix. but american apparel can shove it. go back to Los Angeles.

  2. Ana Says:

    Get over it already. The people who protested the stores were community heroes standing up for what they believed in. You’re embarrassing the importance of what they did.

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